Globalizing an Australian Wine Company Essay Example for Free

Globalizing an Australian Wine Company Essay The company’s strategic vision is to become the world’s first truly global wine company. As CEO and managing director of BRL Hardy Europe, Carson’s contribution and achievements had been significant with a 10 fold increase in sales volume, in a tenure spanning just seven years. He successfully turned around Hardy’s U. K. business by implementing cost cutting initiatives and ensuring strong systems, policies, and control. Millar, CEO and managing director at BRL Hardy followed a decentralized approach to management. He believed in delegation and adequately integrated culture and management style into the merged corporation. The U. K. market contributed significantly to BRL Hardy’s revenues and represented 40% of Australian wine exports. In U. K. , the fighting brands, namely, Stamps and Nottage Hill, were positioned at price points of 2. 99 and 3. 69 pounds respectively. As low price good quality wines, they accounted for 80% of the value and volume of the Hardy brand sales. As the image of these brands began to erode, Carson decided to relaunch them by relabeling and repositioning the wines. Carson insisted that sales performance in U. K. depended on efficient labeling that should not be completely dictated by the Australian management. Although management was skeptical about local control over branding, labeling, and pricing decisions, the move significantly boosted the fighting brands’ sales. As the fighting brands gradually moved up the price points, there was an opportunity for an entry level wine that could be priced lower than 4. 9 pounds. In line with the company’s vision of becoming an international wine company, Carson decided to tap non-Australian wine sources and develop a line of branded products that could utilize the company’s strong distribution channels. This strategy would provide vital scale economies, minimize harvest risk, capture rationalizing suppliers, and avoid currency-driven price variations. Carson propose d the brand D’istinto, an Italian venture with a Sicilian based winery. He wanted to develop a recognizable brand which was easy to buy and had global potential. The wine would be positioned to the average wine consumer and would help the company leverage distribution. The Australian headquarters believed that D’istinto would eat into the fighting brands’ share as they were positioned at almost similar price points. Carson’s earlier Chilean venture, Mapocho had proven troublesome and Millar was doubtful if the European unit could support another brand. While Millar recognized U. K. s strong performance and wanted to give Carson as much freedom as possible, the reality was that the Italian venture would stretch the tight human resources of the European unit and dilute focus from the overall corporate strategy. While the Italian venture was being proposed, the Australian headquarters had launched Banrock Station, an environmentally responsible product at a similar price point. Australian management believed that the brand had global po tential and had instructed areas to launch it appropriately. Miller, away from the frontline and external demands of the local customers, has to support Carson’s entrepreneurial experimentation and dynamism. However, the proposal to launch D’istinto should not be approved. It is imperative that the business strategy fit within the broader corporate strategy of the organization. Although Carson’s proposal represented strategic interests, it ran counter the corporate strategy of maximizing global efficiency. D’istinto’s launch would certainly come with financial implications and would also stretch the operating capabilities of the European unit. On the other hand, Banrock Station had already established itself in a few markets and a strong launch in Europe would only increase scale economies. D’istinto had an innovative strategy with catchy and attractive labeling and a distinct image capturing the Mediterranean lifestyle. This positioning would definitely appeal to the mature U. K. consumer and also to the U. K. retailers, who represented the majority of sales. However, there is no certainty that this strategy would prove equally successful globally. While D’istinto would provide short term results, it is important to understand the long term viability that Banrock Station offers. Global consumers are increasingly emerging into environmentally conscious populations that expect corporations to take responsibility of natural resources and the environment. Although through D’istinto, Carson aims to build a global brand, Banrock Station appears to be better positioned in a converging global market. In order to build a true global brand, Miller must establish consistency across organizational units and ensure that the vision is shared by all.

The teaching profession :: essays research papers

Being a Teacher Although teaching, from the outside looking in, appears simpler than it actually is, there are many challenges a teacher faces throughout his or her career. Despite these difficulties, there are also many rewards. As I consider this field for my future career, I will discover some of the most important aspects, such as the beginnings of teaching, how the profession has evolved and where teaching is headed in the future. Also it is important to note the availability of jobs and education you must acquire before becoming a certified teacher. Since the beginning of time, teachers have covered the earth. In the earlier years, informal teachers, parents, who taught their children about the world. The early mothers and fathers also taught their children how to survive, a means of getting food, and which pathways to avoid. Of course, informal teachers to this day, aren't paid anything but are only awarded the satisfaction of raising a human being. Next in the order of educational institutions came the one room school house. Teachers of 1872 were required to complete certain tasks before the day's session. The teacher, after arriving in the morning, was required to fill lamps and clean the chimney, in addition to building a fire. Their duties weren't terribly taxing. However the limitation that were put on their social life seem a bit unusual, compared to today's standards. For instance, a male teacher could devote one night a week to courting a lady, two if he attended church regularly. Wemen who got married or "engaged in unseemly conduct" were dismissed. After the teacher spent ten hours on studies, they were required to read the Bible or other good books. Teachers were required to set aside large amounts of their pay so that after they retired, the wouldn't become a "burden on society." Teachers were never allowed to drink, smoke, go to pools, public halls, or revceive a shave in barber shop. If the teachers abided by all these outrageous rules, they were eligible for a .25 cents, a week raise, with the approval of the Board of Education. (www.columiagorge.com) One such case was that of Marilyn Callen, born in Nebraska, who always knew she wanted to be an educator. After two years of college, she began teaching at the local two room school house in the country. Her first year was 1937. Marilyn was only 25 when she began. She taught grades

Analyze the Tension Rising Between the Northern and Southern States Between the Time Period of the 1800-1860’s Essay

From 1800 to 1860 the relationship between the Northern, and Southern States grew worse and the threat for the formation of 2 cooperate unions was drawing nearer. This change on the relationship can be attributed to industrial development to a fairly large extent, however it should be noted that there are also other factors, which contributed, in large part to this change in the relationship. Industrial development was a factor in the relationship between the Northern and Southern states with regard to the industrial boom in the northern states and the creation of increase tariffs, as well as the big businessmen and bankers in the North and the fact that Northern Industries did not need slavery while Southerners claimed their agriculture society did. Because of the significant increase in industries in the North protective tariffs such as the tariff of 1828 greeted extreme tension between the north and the south. The tariff of 1828 was keyed the term â€Å"the tariff of abominations† by many southern because of as extreme rates. This tariff under president Jackson was opposed by V. P Calhoun who wrote the South Carolina exposition and protests, which similarly to the Virginia and Kentucky resolutions under Thomas Jefferson, stated that the federal government did not have the right to set these tariffs and that particular right is reserved for the states; Calhoun was a strong advocate of the states rights. South Carolina threatened to succeed the union with Calhoun saying â€Å" the union next to our liberty most dear.. † in response to Jackson’s strong statement â€Å" our union it must and shall be preserved. Henry Clay, the great compromiser, comes up with a compromise for the tariff, substantially while South Carolina agrees not to succeed the union. Tariffs such as the tariff of abominations created greater tension between the North and the South; Which cause for the tariffs can to go back to the industrial development in the north. Big businesses and bankers which like wise grew in port because of the industrial development created greater tensions between the north and the south as these bankers where in the north. However it should be noted that the major deserters against the bankers came from the farmers in the West . Although many in the south were against these bankers as well. Especially with the creation of the bank of the united states, initially apart of Alexander Hamilton’s debt assumption scheme and later apart of Henry Clay’s American System. President Jackson tried to kill the B. U. S by vetoing it even after the Supreme Court declared the B. U. S constitutionally in Mccollugh vs. Maryland, 1819. Jackson believed the B. U. S only favored the rich northerners and because Jackson was an advocator of the common man, he was against it. Southerners can also be seen to go against the Bank as it did little to help them. This issue of the Bank, which can be given the name Bank War, caused the relations between the North and the south to become worse and the industrial development in the North. Also the industrial development further portrayed the lack of need for slavery in the North. Which became a major issue in the relationship between the North and the South as the Southerners’ economy was based on a plantation society, which benefitted from slaves. The Southern economy relied on cotton gin by Eli Whitney, slaves were now being used to produce more and more cotton. Cotton which was used by the industries in the South, such as clothing industries. Because of this difference in the economy with the North being industrial and the South being agricultural. The issue of slavery increased the problems in the relations between the North and the South. However despite the industrial development being a factor in the relationship between the northern and southern states it should be noted that the new territories in the west caused even more issues between the North and the South. Despite that, the relationship between the Northern and Southern States from 1800 to 1860 can be in a large extent because of the factor of industrial development.

Monster Walter Dean Myers

Monster, by Walter Dean Myers, is about a 16 year old Harlem boy named Steve Harmon. Steve gets tried for murder in a court of law because he supposedly was involved in the burglary/shooting of Mr. Nesbit, the convenience store clerk on December 22. Steve is wrongfully arrested, and spends time in jail awaiting his verdict, which he is found innocent for after a long trial. While in prison, Steve put his time to good use and wrote a play word for word based on his trial. This book falls under the theme of stories that expose limits. This is true because Steve lost all hope in his case, and thought that he will be found guilty for the murder of Mr. Nesbit; however he found thestrength to push through and regain his confidence. Steve's main inspiration was his family because he does not want to look weak in their eyes, especially his younger brother. In addition, Steve has to live in prison for a few months awaiting his verdict; he has to keep up a tough attitude to get through the daily occurrences of beat-downs, molestation and corruption. Prison is even worse for an inmate when they are truly innocent. Steve Harmon is a very strong individual for being able to push through this whole trial without going over the edge; he coped with everything and kept sane by writing his play. Steve Harmon portrays the fear of a teenager who is in prison and portrays a confident teenager who is strong enough to pull through any adversity while having his world thrown upside down. He portrays fear of ones life in prison because the whole book he is trying to get out of prison and to have his life back. He also convinces his lawyer of his innocence and the fact that he was simply in the wrong place at the wrong time. If Steve Harmon had not put any effort in, or did not convince his lawyer he was innocent, he would have rotted for his whole life in a 6 by 8 foot cell. Steve Harmon portraysconfidence because he always believed in his innocence, and would stop at nothing to convince others. Steve's family and lawyer, Kathy O'Brien, motivated Steve to believe in himself because they believed that he could never commit a heinous crime such as murder. I can relate to Steve Harmon because when I was elementary school I did not have much confidence in myself. For example, when I would be in plays I did not like to be on stage and perform. When Steve started his trial he didn't have muchconfidence in himself either. Steve Harmon had such little confidence he thought he was guilty even though he was not. As time progressed, I felt much more confident in myself to take certain risks, try new stuff and make my voice heard. I can thank my parents and friends for this accomplishment. My parents would always encourage me to try new things, speak out, and always tell me I am the best. Steve Harmon gained hisconfidence from his friends and family also, his lawyer always telling him he is going to be ok and he will be tried innocent. What this taught me about myself is family is the most important thing in your life and they can only make your life better.

Stages of the Research Process Essays - Scientific Method, Knowledge

Stages of the Research Process Essays - Scientific Method, Knowledge Anthony Moreno RES/351 Stages of the Research Process Instructor: Said Nik-khah October 19th, 2015 Stages of the Research Process This week's assignment is to research peer-reviewed articles in our schools library. The topic I chose to find these articles is guns since my learning team is also doing the same topic. I will attempt to state the purpose of the business research, determine the research questions & hypotheses, and identify the dependent & independent variables being manipulated to measure in each article. The Effects of Guns and Money I gave this paper the title of the effects of guns and money because it seemed fitting and connected both articles. Both articles involve gun violence but are very different. One-article studies the chance of people committing a violent crime using a gun and the other article is about doing the right thing and making public safety a priority. Controversial Study Suggest Seeing Gun Violence Promotes It The purpose of research. The Purpose of this research is to find out if seeing gun violence at a young age increases the probability of that child will go on to commit a similar act down the road. Research questions and hypotheses. The main research focus question in my opinion was "Can a single experience of seeing someone shoot at someone else make an individual more violence-prone?" (Constance Holden, 2005) This led to a hypothesis of a single exposure to firearm violence doubles the chance that a young person will later engage in violent behavior. Dependent and independent variables. Reading into this study I found quite a few variables but mostly dependent variables. The one independent variable that I recognized was if the participant has ever been exposed to violence. The rest of the variables I found were of the dependent type of variables that included the participants family structure, his or hers temperament, and their IQ. New York City Considers Divesting From Walmart Over Gun Sales The purpose of research. Public Advocate Letitia James put it best when she made the statement of "We need to study the potential consequences and risks of continuing to own equity and fixed income holdings in gun retailers, whose weapons and ammunition reach the streets, towns and cities across our country." Which means to me that they want to conduct this research for the greater good but at what costs? Research questions and hypotheses. I found two research questions in this article. The first research question I found was what will be the impact of selling its shares in major gun retailers, including Walmart, Dick's Sporting Goods, and Cabela's. The other research question I found is will other states follow suit and sell their shares to divest and force those major companies to make a change and stop selling guns and ammunition. Dependent and independent variables. The only independent variable would be that these major companies sell guns and ammunition and are in compliance with the law. The dependent variables could be public safety. Would the public be safer if the companies stopped selling guns and ammunition? Another variable would be money. How would the companies react to investors that decided to divest? That could change the dynamic public safety if the companies decided to stop selling guns and ammunition. Conclusion By reviewing both of these articles, I found it easy to identify the reason for the research being conducted. In both articles, the authors made it clear of what the purpose of the research was for. As for finding the research questions and hypotheses it was also relatively easy to find one or maybe two questions they based their research on. Finding the independent and dependent variables, I struggled with. Not having the actual results of the study it was hard for me to determine any of the variables. I tried to find variables by asking myself questions on if it this plays a part and if so does it or can it change. From there I just decided if it was a dependent variable or independent variable. Overall I feel that both articles gave me some good practice getting familiar with understanding how business research is started. Still a little new to it but I feel I have the basics down. Reference Page Mathias, Christopher. "New York City Considers Divesting From

The Common Periwinkle Profile

The Common Periwinkle Profile The common periwinkle (Littorina littorea), also known as the edible periwinkle, is a frequent sight along the shoreline in some areas. Have you ever seen these little snails on the rocks or in a tide pool? Despite the large numbers of periwinkles on the U.S. shoreline today, they are not a native species in North America but were introduced from western Europe. These snails are edible - would you eat a periwinkle? Description Common periwinkles are a type of marine snail. They have a shell that is smooth and brown to brownish-gray in coloration and up to about 1 inch long. The base of the shell is white. Periwinkles may live out of the water for several days and can survive in challenging conditions. Out of the water, they can stay moist by closing up their shell with a trapdoor-like structure called an operculum. Periwinkles are mollusks. Like other mollusks, they move around on their muscular foot, which is coated with mucus. These snails may leave a trail in the sand or mud as they move around. The shells of periwinkles may be inhabited by a variety of species and may be encrusted with coralline algae. Periwinkles have two tentacles that can be seen if you look closely at their front end. Juveniles have black bars on their tentacles. Classification Kingdom: AnimaliaPhylum: MolluscaClass: GastropodaSubclass: CaenogastropodaOrder: LittorinimorphaSuperorder: LittorinoideaFamily: LittorinidaeSubfamily: LittorininaeGenus: LittorinaSpecies: littorea    Habitat and Distribution Common periwinkles are native to western Europe. They were introduced to North American waters in the 1800s. They were brought over possibly as food or were transported across the Atlantic in the ballast water of ships. Ballast water is water taken in by a ship to make sure operating conditions are safe, such as when a ship discharges cargo and needs a certain amount of weight to keep the hull at the right water level. Now common periwinkles range along the eastern coast of the U.S. and Canada from Labrador to Maryland and are still found in western Europe. Common periwinkles live on rocky coastlines and in the intertidal zone, and on muddy or sandy bottoms. Feeding and Diet Common periwinkles are omnivores  that feed primarily on algae, including diatoms, but can feed on other small organic matter, such as barnacle larvae. They use their radula, which has tiny teeth, to scrape the algae off of rocks, a process which can eventually erode the rock. According to a University of Rhode Island article, the rocks on the coastline of Rhode Island used to be covered with green algae, but have been bare gray since periwinkles were introduced to the area. Reproduction Periwinkles have separate sexes (individuals are either male or female). Reproduction is sexual, and females lay eggs in capsules of about 2-9 eggs. These capsules are about 1mm in size. After floating in the ocean, the veliger hatches after a few days. The larvae settle on the shore after about six weeks. The lifespan of periwinkles is thought to be about 5 years. Conservation and Status In its non-native habitat (i.e., the U.S. and Canada), the common periwinkle is thought to have altered the ecosystem by competing with other species, and grazing on green algae, which has caused other algae species to become overabundant. These periwinkles can also host a disease (marine black spot disease) which can be transferred to fish and birds. References and Further Information Buckland-Nicks, J., et. al. 2013. The living community inside the common periwinkle, Littorina . Canadian Journal of Zoology. Accessed June 30, 2013.littoreaEncyclopedia of Life. Littorina . Accessed June 30, 2013.littoreaGlobal Invasive Species Database. Littorina littorea. Accessed June 30, 2013.Jackson, A. 2008. Littorina . Common periwinkle. Marine Life Information Network: Biology and Sensitivity Key Information Sub-programme [on-line]. Plymouth: Marine Biological Association of the United Kingdom. [cited 01/07/2013]. Accessed June 30, 2013.littoreaReid, David G., Gofas, S. 2013. Littorina . Accessed through: World Register of Marine Species at marinespecies.org/aphia.php?ptaxdetailsid140262. Accessed June 30, 2013.littorea (Linnaeus, 1758)University of Rhode Island. Common Periwinkle. Accessed June 30, 2013.

Thomas Nat's Cartoon Essay Example | Topics and Well Written Essays - 250 words

Thomas Nat's Cartoon - Essay Example He discovered the Uncle Sam character we now associate with the Federal government, and he even formulated what we know as the modern Santa Clause. Boss "Tweed" was a corrupt New York official on whom Tweed had set his sights. The results were most unflattering and might have been the draw that broke that eventually broke up the ring. Nast implemented certain advertising techniques use to discredit Boss Tweed. He represented him in dehumanizing icons along with poignant slogans. True, much of politics may be corrupt, but Nast publishing it in such stark manner is akin to "Reason Why" advertising. He created a need for people to act against political corruption in New York at the time. Nevertheless, some cartoons seem more effective than others. Some of the more effective are the one where everyone is pointing the finger, the one with the vulture caricatures, and the one with the city jail others are just hard to understand like the one money bag head and the one with the tiger. We have explored the role of advertising and the emergence of the political cartooning in America. Thomas Nast is the one credited with starting political satirist in the US. During the period immediately following the Civil War marked the beginning of a magazine boom, he unified these trends.